Buy Stocks Online: Scottrade

Please note: This is a review of the online brokerage firm, Scottrade and their website. It was written by B. Wayland, one of our new readers.

Scottrade is one of the many available companies through which individual investors can invest in the stock market online. The Scottrade platform offers a number of advantages for investors including the opportunity to invest not just in stocks but also, mutual funds, options, bonds, and certificates of deposit. Additionally, their research tools offer comprehensive reviews of the stocks, mutual funds, exchange-traded funds, CDs, and bonds. Furthermore, their $7 flat fee for all trades presents a low entry fee compared to other investment fees.

Upon login, the investor’s homepage shows a summary of buying power depending on whether your account is a margin or non-margin account. This is followed by the total money balance available, equivalent to cash that can be withdrawn and the total account value, equivalent to the value of stocks and cash combined. Other available information include open and completed orders, positions, and a watchlist. Across the top of the homepage are tabs which allow the investor to quickly switch to trading, account details, quotes and research, and Scottrade’s Knowledge Center. The Knowledge Center provides investment education, information about Scottrade live events, and even a dictionary of investment terms.

Actually buying stocks is a simple process with additional options as to the type of order, including market, limit, stop, stop limit, and trailing stop orders. International investors also have access to a number of foreign markets. For newer investors, Scottrade offers links to investment basics based on the type of security to be invested in. Furthermore, a quick stock quote and an overview of the three US indices is always available no matter which page the investor is on. Scottrade’s stock research platform provides comprehensive information on any publicly listed company. An initial search for a stock will pull up a summary of the stock, including price to earnings ratios, earnings per share, volatility, and betas. More detailed information is further divided into additional tabs that include the most recent news, charts, options being traded for that stock, fundamentals such as profitability, valuation, and financial strength, trades made by company insiders, earnings, financial reports, and any SEC filings the company makes.

For those who are unsure of where to start when it comes to choosing stocks to buy, the stock screener provides matches based on market segment, price performance, fundamentals, and earnings and dividends. One of Scottrade’s strong points is its low price point for trading. With a flat fee of $7 for each trade, the cost of trading is greatly reduced. This is particularly beneficial for those investors looking to diversify without a ton of money to invest. The minimum initial deposit of $500 also offers cash poor investors a chance to get their feet wet.

Depositing money into a Scottrade account can be done easily through the Money Direct option in which an ACH transfer can be made directly from a bank account. Withdrawing the money is simple enough as well. By calling one of Scottrade’s 483 local offices, a withdrawal can be made with a check sent out in the mail within one business day.

Overall, Scottrade is an excellent trading platform for new and experienced investors. It provides a simple interface with detailed information when necessary. All research can be done in one location with a tremendous amount of investment information available to the investor. Scottrade’s low cost point offers an attractive investment portal for any current or would-be investor.

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3 Tips For Buying Stocks

You must do your own research on a stock tip. It's the only way to confirm it's validity. Don't take any person or site's recommendations 100%

Build your position incrementally to increase your gains. Never buy all at once. Proceed with caution.

Never invest more than 20% of your portfolio into any one stock or sector.

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