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Stock Market 101

Learning and investing in the stock market can be both very rewarding and risky. The more one studies and learns about the stock market before investing the better prepared and more successful they are likely to be. So where should one begin their personal stock market 101 learning experience? It is best to start with either reputable sites or the business section of the newspaper for stock market tips and advice. The stock market like any market goes up and down, prices of individual stocks rise and fall.

To best follow the market, choose top stocks of companies that are familiar such as Disney or Coca Cola. Every stock has a “ticker symbol” this is the symbol you will need to enter to see the stock price. Disney is DIS and Coca Cola is KO. Follow the stock on a daily basis and you will notice that the price will rise and fall. Try and understand why the prices are rising or falling. Is there a piece of company specific news that is positive or negative? Is the stock trading higher or lower because of some general economic news. Understanding the underlying companies business is critical to learning about how to invest in the market. Learn the mechanics of the market.

Companies on the stock market have their “shares” traded. Follow the number of shares traded on a daily basis, this is called the “volume.” Try and figure out why volume may be heavy or light? Notice the trading range of a stock, or how high or low the price has been over the last 52 weeks. Study companies in similar businesses to the companies you are following. So if you like and follow Coca Cola also look at Pepsi Cola and try to understand why one company may be doing better than another. Read the market summary before you buy stocks because it’s important to understand why and individual company rises or falls, but equally important to understand why the whole market moves in one direction or another.

Very often macroeconomic trends move the market. Data such as unemployment numbers or consumer confidence numbers. To truly become a wise investor get a calendar of when all the relevant economic numbers are announced and follow those number to see if they were as expected, better than expected or worse than expected. See how the market reacts to each of these scenarios.

Follow the Stock Markets around the globe. The US stock markets are the largest in the world but almost all countries have stock markets. Of particular importance are the markets in London, Tokyo and Hong Kong. Markets influence one another if it is a good day on the New York exchanges, international markets will tend to respond positively. News in one part of the globe affects the rest of the globe and the same holds true for foreign and US markets there are all interconnected.

The primary rule of thumb is, don’t invest a penny unless you really understand how the market works and why a particular investment is attractive. Also always be aware of the relationship between risk and reward. The riskier the investment the greater the potential reward and the greater the potential loss. The less risky an investment the lesser the gain or loss. Finally, have fun, the stock market is never static it is always changing and moving. Good luck.

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